Marketing Attribution Resources

Marketing Attribution Partners shares their latest finding and tools with a wide variety of marketing attribution education resources that include: videos, articles, case studies and webcasts. 

We hope these videos and articles are helpful RESOURCES FOR MARKETING ATTRIBUTION DETECTIVES!

Short Marketing Attribution Explainer Videos

Multi-Touch Attribution VS. Media Mix Models

The customer decision journey is now a critical piece of the puzzle. And the ‘Aha!’ moment for the customer (or HOW and WHY MARKETING HAS INFLUENCED CUSTOMERS), is an underlying process that is mathematically assumed, but it is not concretely addressed by Marketing Mix Modeling. Multi-Touch attribution pinpoints specific drivers for specific goals.

Frequently Asked Questions

Why is Multi-Channel Conversion So Disruptive vs. Digital Attribution

Founders, Jim Friedman and Todd Kirk, discuss their 25 year history at the fore front of marketing data analytics and how it now culminates in this groundbreaking multi-touch model and self service platform GNAVIGO. 

GNAVIGO – Demo Video Micro site

This microsite provides 5 short overview demos of GNAVIGO. The first self-service platform to help your team leverage marketing attribution data analytics faster and more frequently and at a lower cost. GNAVIGO features:

• Fully transparent models
• Historical analysis
• Scenario planning

CHECK OUT OUR DEMO VIDEOS NOW

MARKETING ATTRIBUTION PARTNERS – CASES SOLVED

Marketing Attribution Modeling solves the following challenges with multichannel attribution, minimized cycle-time, accelerated marketing investment return. The short marketing attribution education case studies share how models are applied for impact.

THE CASE OF REGAINED CONSIDERATION

A well-known brand in the beverage aisle was faced with a significant decline in volume sales. Their initial reaction was to raise prices to protect profitability. Unfortunately, this price increase further depressed sales in … READ MORE

THE CASE OF REALIGNED MARKETING SPENDING

A major airline carrier continued to see revenue passenger miles increase, but was concerned that the marketing budget was actually increasing at a much faster rate. In an attempt to maintain the pace of competitors, television spending had doubled what it had been only two years ago … READ MORE

THE CASE OF IMPROVED TRANSACTION RATE

A well-respected financial services provider had experienced improved revenue due to the success of marketing in generating a larger customer base. However, the newer customers were less engaged, accounted for less transactions and smaller … READ MORE

THE CASE OF GROWING BRAND IMAGE

A popular label in woman’s fashion had somehow become stale. The output of a previous marketing mix modeling exercise had supported a shift from traditional media to a significantly larger digital footprint, but sales were still slumping … READ MORE

Marketing Attribution Educational Articles

Thought leaders. Long time data analytics innovators and Marketing Attribution Partners founders, Jim Friedman and Todd Kirk (and our staff) share their experience and expertise from the front lines in these short marketing attribution educational resources.

 MAP Conversion Accounting

Watch the video below to see MAP’s Conversion Accounting in action and learn how it can deliver more actionable insights to you and your marketing team.