Marketing Attribution FAQs
Marketing Attribution Partners founders shares their experience, expertise and address multiple marketing attribution FAQs in these short conversational videos.
FAQs About Our Models and the GNAVIGO PLATFORM
What Makes Our Marketing Attribution Modeling Unique
Founders Jim Friedman and Todd Kirk discuss what makes our marketing attibution approach to modeling so unique and powerful for companies leverage both digital and mass media.
Why is Our Marketing Attribution Disruptive
Founders Jim Friedman and Todd Kirk discuss their 25 year history at the fore front of marketing data analytics and how it now culminates in this groundbreaking multi-touch model and self service platform GNAVIGO.
How Are Our Models Different from MMM
Todd Kirk, 25 year marketing data scientist, explains how we move beyond MMM by understanding conversion at every stage of the customer decision journey.
How Are Our Models Different from Digital Attribution
Co-Founder Todd Kirk discusses how our unique approach to leveraging data exceeds conventional approaches to multi-touch and digital attribution.
Why Questions and Advantages of Our Models
These marketing attribution FAQs explain the insight and business advantages of Multi-Channel Conversion Modeling.
Why is MMM Flawed Why is Unified Multi-Channel Modeling a Better Option
Jim Friedman, Founder of MMA (the first company to commercialize Media Mix Models in the 1980s) explains why his original approaches are now flawed and why this new approach is critical in the digital age.
Why is the Customer Decision Journey Critical to Understanding Your Spend
Jim Friedman, explains the importance of the Customer Decision Journey, how it is leveraged in our proprietary but transparent models and why this is critical to marketing success in the digital age.
What Does Multi-Channel Conversion Models Do That Digital Attribution Can’t
Founder Jim Friedman explains the gaps in Digital Attribution and the competitive advantages of Unified Conversion Modeling.
What KPIs Can You Impact and Improve with Unified Conversion Data Models
Founder Todd Kirk outlines the advantages for your entire team with the ability to impact specific KPIs to improve your entire spend.
FAQs SPECIFICALLY ABOUT GNAVIGO Our Marketing Attribution Self Service Platform
These marketing attribution FAQs are directly related to our innovative and affordable self service platform.
What is the Value of Running Self Service Models More Frequently
Jim Friedman explain why most companies don’t deliver models more frequently at an affordable cost. And why increasing frequency is now critical to compete.
What Makes GNAVIGO’s Self Service Scenario Planning Unique
Todd Kirk explains why allowing front line marketers to see all trade offs at every stage of the customer journey across every tactic in every channel dramatically impacts effectiveness and spend.
How Does GNAVIGO Help the Head of Insights
Jim Friedman details how GNAVIGO helps Data Scientists and their team produce more impactful insights, with greater frequency, at a lower cost.
How Does GNAVIGO Help the Front Line Marketer
Jim Friedman explains the value of GNAVIGO for the business owner. Especially the ability to increase the front marketer’s ability to hit specific KPIs.
What Tech Does GNAVIGO Use and Security Questions
Todd Kirk provides a quick overview of our technology and security.
