Through our experiences over the last few years, we at Marketing Attribution Partners (MAP) have received terrific feedback and engagement from our customers. We have also noticed that there are several questions which seemingly every client asks at least once. We...
Scenario Planning Pinpoints Opportunities and Threats For Your Brand A customer-centric approach focuses on how marketing investments produce a chain reaction of thoughts and emotions about your brands that lead your customers to buy. When it works, Scenario...
What Makes Multi-Channel Conversion Modeling (MCM) More Impactful than MMM and MTA (Multi-Touch Attribution)? Today’s marketing channels are evolving faster than ever with the increased capabilities of digital technologies. With this shift from traditional media that...
How Will Consumer Decision Journey and Multi-Channel Conversion Analytics Change Your Marketing Culture? How Will Consumer Decision Journey and Multi-Channel Conversion Analytics Improve Your ROMI and Impact of Your Channels? Integrated Multi-Channel...
How to Generate More Impactful ‘Aha!’ Insights From Your Data Over the past decade, marketing has shifted from Traditional Media targeted to more Passive Customers to a Multi-Channel, Always-On, Digitally-Powered environment controlled by more...
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