WHO IS MAP?

Extensive experience, latest technologies, accelerated marketing investment return

MAP answers the growing need for multichannel attribution to expand beyond the “top-down” (marketing mix modeling) and “bottom-up” (multi-touch attribution) techniques. We call the combined solution “multichannel attribution modeling”, but several clients refer to it as the “middle-out” bridge.

Jim Friedman and Todd Kirk make up the team of senior partners at MAP. Together, they represent close to a century of experience applying marketing analytics across multiple business sectors in almost every corner of the globe.

Our extended team includes “Holmes and Watson” found on these pages. Holmes is the metaphor for our modeling approach delivering innovative statistical modeling through 21st century computing power while Watson is the metaphor for our analytics platform utilizing the latest in software technologies.