About These Multi-Channel Conversion Modeling Webcast Video Case Studies

Techniques like Media Mix Modeling and Multi Touch Attribution only tell part of the story and may be misrepresenting the whole story by omitting critical considerations like the customer journey and the longer term and indirect impacts of your media spend on digital results. In these Marketing Attribution Partners (MAP) presentations, MAP’s founder, Todd Kirk, will discuss the value of MAP’s revolutionary Unified Multi Channel Conversion Model and how marketers and decision science professionals can now leverage the Customer Decision Journey to quantify marketing response in a far more realistic way by establishing both the longer-term and indirect effects of all media and digital activities on critical KPIs. 

These On-Demand Multi-Channel Conversion Modeling Webcast Video Case Studies will walk through the steps required to create more impactful insights and share those results including:

• Data required
• Framing the model with a proven customer decision journey
• How to measure historical impacts
• How to transition historical impacts to future scenario planning
• What impactful insights this approach produces
• How critical KPIs can be improved