Evaluating the Digital Marketing Ecosystem
There are as many approaches to digital marketing as there are digital marketing channels: some marketers will insist you focus on SEO, while others will suggest paid advertising as the best approach, and some will suggest an influencer or relationship-based strategy....
The Importance of Omnichannel Marketing to Your Brand
The modern marketplace has changed immensely and is now more diverse and dynamic than ever. Nowadays, it's rare for a consumer to buy a product after interacting with the brand through a single channel or even two -- the customer decision journey is more complex than...
Understanding The Customer Decision Journey
If there's a baseline goal for all marketing teams across organizations, it’s reaching customers at the most appropriate time to influence their buying decisions. The task of getting into the minds of customers isn't as easy as it may seem. Today's consumers interact...
Understand Marketing Analytics: How to Boost Your Marketing ROI
We're living in an era of accessible data. When you're at home, your smartphone can provide you with detailed data about your sleep patterns, exercise routine, or even medical records. At the office, you can rely on cookies and other text-file tools to gather your...
Multi-Channel Attribution Modeling 101
Most organizations fail to maximize their marketing efforts since multi-channel attribution is, though a well-established field, a new idea to many traditional marketers.
The Fundamentals of Marketing Attribution
Today's customer uses several channels to communicate with brands and businesses, which has made the digital marketing landscape more fragmented than ever. Marketers now rely on multiple channels for their marketing campaigns, both offline and online, and good...
MAP Frequently Asked Questions Part One: Data Requirements
Through our experiences over the last few years, we at Marketing Attribution Partners (MAP) have received terrific feedback and engagement from our customers. We have also noticed that there are several questions which seemingly every client asks at least once. We...
Marketing Data Analytics and Brand Building Initiatives
Marketing Data Analytics and Brand Building Initiatives How do you justify brand building initiatives when most marketing analytics are pushing short-term lift? This brief article and supporting videos will discuss marketing data analytics and brand building...
Marketing Attribution Analytics and Customer Based Frameworks
Marketing Attribution Analytics and Customer Based Frameworks Marketing has moved to a customer-based framework, but why aren’t marketing attribution analytics driving the way? Marketer attention has shifted to fully understand the customer...
How Multi-Touch Data Attribution Can Measure More
How Multi-Channel Data Analytics Can Measure More Few things directly impact sales, so why are you trying to prove everything does with your Multi-Touch Data Attribution ? Shopper marketing suggests that more than 50% of customers absolutely do make their decision for...